Business plan information

• Increase market share by 15% by July 2023 while maintaining quality customer and client care.
• Increase referral rate to 80% of client base and maintain this level consistently.

• Improve internal communication by regularly distributing employee newsletters, holding regular employee meetings, completing six monthly performance reviews and ensuring managers hold regular team meetings
• Develop the leadership abilities and potential of our team by supporting their attendance at appropriate training sessions.

PEER Construction has committed to these objectives for 1/07/2022– 30/06/2023

• Increase advertising online
• Employ two new plumbers and electricians
• Upgrade office signage
• Run regular social media campaigns
• Create new uniforms
• Increase community sponsorship
• Increase KPI’s to secure one new client per week

PEER Construction offers the finest in residential construction as well as custom new home construction. We have chosen residential construction because it is straight forward and clean. Estimates are far more accurate, and we can deal with a few contractors instead of many individual homeowners.

The two key elements of PEER Construction services are professionalism and quality. PEER Construction will highlight our professionalism as a service offering and quality to the customer.

Mark up fee 15.0% *Note – mark up is only added to materials
Overhead cost 20%
Call out fee of $75 is added to the cost of any work or repairs.
Travel time is priced at $0.85 cents per km.
Overhead fee is 20%.
An overhead fee of 20%. Is to be added to all labour costs.

Labour rate

Registered plumber or Licensed electrician is $120.00 per hour inclusive.

Apprentice hourly rates:

• 1st year – $15.96 per hour
• 2nd year – $22.66 per hour
• 3rd year – $28.27 per hour
• 4th year – $35.81 per hour

PEER Construction fees will be emailed to all employees so they understand and apply fees correctly.

Two percent of the overall budget has been set aside as a contingency to cover unexpected costs for PEER Construction’s objectives. This money is on reserve and not allocated to one area of PEER Construction.

(All fees are inclusive of GST)

PEER Construction have the following KPIs

• Monthly sales growth
• Monthly increase in new clients
• Increase in positive feedback from clients
• Networking 20 people a month
• Increase referrals

PEER Construction’s direct competitors are:

1. Chain organisations: plumbing companies that are a franchise or a division of a larger chain. Chain organisations typically do repair work but sometimes do new building construction.
2. Private companies: are typically local. To generate sufficient revenue, they offer a wide range of services.
3. Large commercial & residential companies: the locals of the plumbing world they will bid on any type of plumbing project, commercial or residential, repair or new builds. Many jobs that these competitors work on are larger commercial projects and getting a contract with a volume home builder is attractive.

The referral rate will be reviewed against the PEER Construction database.

All communication for information and negotiation. with the real estate agent must be by email.

The real estate agent will organise the completion of all contractual agreements. PEER Construction’s CEO will negotiate and finalise sale or lease of any property.